Website Marketing & Promotion

Pay-Per-Click Advertising (PPC)

Search engine optimisation will help drive more visitors to your website but web marketing is far more complex than simple submissions to search engines and keyword placement. To achieve increased volumes of traffic within minutes, your website needs to be engineered for Pay-Per-Click Advertising (PPC).

Although the concept is simple, Paid Search advertising is the most targeted form of search marketing, you only pay when a user clicks on your ad.

With PPC, you’ll be able to reach your customers at the precise moment they are looking for your products or services. When a user searches for a particular product or service they are requesting information on what they are interested in. With PPC ads, your customers will see your ad next to relevant search results they have requested. With PPC precise targeting and your ability to control how much you are willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget. You choose how much you are willing to spend per day on advertising, which can be monitored daily if required.

Create the ad

It all starts with your ad. Tell the audience what you have. Highlight the benefits of getting it – and getting it from you. Show it to people who want what you have. With PPC you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that is looking for you.

Only pay when people click through to your site.

One reason PPC ads have such incredible ROI (return on investment) is that your investment is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 3p. Here’s the best part – you only pay when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.

See what’s working. Then do it again.

Unlike other advertising, you can do more than just put your PPC ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And your PPC ads can be continually altered and refined to drive even better results.