Search Engine Optimisation (SEO)

Major Search Engines & Directories

There are literally thousands of online search tools available worldwide, but most of these are very small and little used. Search engine optimisation therefore focuses on the mainstream search engines and directories that index millions of individual web pages and which generate the greatest volume of traffic.

Whether you already have a good presence with organic listings on major search engines, a website that struggles to get any visitors or have a brand new site that hasn't even been indexed yet - we can help.

Why Search Engines are Important

Search engines are the internet's most popular type of website and internet users will quite often adopt a search engine as their home page. The majority of internet users will look for your company name, product or service in a search engine and will only look at the first 10-50 listings. Using a Search Engines Placement service to prepare your website and submit to the major search engines is a fundemental part of online marketing and cannot be ignored.

Nobody has the ability to tell the search engines where to place or rank a website, it all depends on the preparation and the keyword phrases chosen.

When users search the web using key words the search engines will produce a list of ordered results. This list can feature a number of websites ranging from just a handful to many thousands. The results of search engine searches are listed in order of relevancy and usually contain 10 websites on each page.

How Search Engines Work

In response to a search request, search engines provide a list of results, placed in order of relevancy to the search term used. Each page of results usually contains 10 web pages. The ranking your website achieves within these results is dependent on the specific algorithms used by the search engine to determine its relevancy to the search term. Search engines use software agents, known as 'robots' or 'spiders' to gather text from your site for 'indexing' in their database. The action of these agents visiting your site and following links between pages is known as 'spidering'.

Search engines generally only 'index' text content, including page titles, meta keywords, meta descriptions and alternative image text. This can then be analysed for the frequency, relevance and prominence of specific words and phrases in relation to user searches and compared to that of other sites. Search engines also use 'link popularity' within their algorithms to help assess the relevancy of your content. 'Link popularity' refers to the number of relevant links your site receives from other sites.

How Quickly Search Engines Index

Search engines receive thousands of registration requests every day and have to work hard to maintain the integrity and relevance of their data. As a result, the delay between submitting a registration and the site or page actually being indexed can range from a few days to many months.